Privacy Policy

1. Data Protection
at a Glance

General Notes

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed under this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.

Your data is collected on the one hand by the fact that you communicate them to us. This can be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when the website is visited. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is automatically collected as soon as you enter this website.

What do we use your data for?

A part of the data is collected in order to guarantee an error-free provision of the website. Other data can be used to analyse your user behaviour.

Furthermore, you have the right to request, under certain circumstances, the restriction of the processing of your personal data. For details, please refer to the privacy policy under “Right to limit processing”.

Analysis tools and third-party tools

When you visit this website your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.

You can contradict this analysis or prevent it by not using certain tools. Detailed information about these tools and your ability to object can be found in the following privacy statement.

2, Hosting- und Content-Delivery-Netzwerke (CDN)

External Hosting

This website is hosted by an external service provider (Hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.

This website is hosted by an external service provider (hoster).

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).

Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions regarding this data.

To guarantee the data protection compliant processing, we have concluded a contract for order processing with our hoster.

3. General Notes and Compulsory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how this is done and for what purpose.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) may have security gaps. A complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible party for data processing on this website is:

BRUMABA GmbH & Co KG
Jürgen Dichtl

Data protection officer
Bürgermeister-Graf-Ring 17
82538 Geretsried

phone: +49 (0) 8171 / 2672 – 18
fax: +49 (0) 8171 / 2672 – 10
e-mail: DSB@brumaba.de

 

Legally required Data Protection Officer

BRUMABA GmbH & Co KG
Jürgen Dichtl

Data protection officer
Bürgermeister-Graf-Ring 17
82538 Geretsried

phone: +49 (0) 8171 / 2672 – 18
fax: +49 (0) 8171 / 2672 – 10
e-mail: DSB@brumaba.de

 

Cancellation of your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing that took place up to the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)

If the data processing is based on ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR UNLESS THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21 ABS. 1 DSGVO).

YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISEMENT, YOU HAVE THE RIGHT TO CONTEST AT ANY TIME THE PROCESSING OF PERSONAL DATA CONCERNED BY YOU FOR THE PURPOSE OF SUCH ADVERTISEMENT; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU DO NOT CONSIST, YOUR PERSONAL DATA SHALL NOT BE USED FOR DIRECT ADVERTISEMENT PURPOSES (CONTRACTING IN ACCORDANCE WITH ART. 21 para. 2 DSGVO).

Right of appeal to the competent supervisory authority

right to data transferability

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a chargeable contract, there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation), this data is required for payment processing.

The payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are exclusively carried out via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the browser address line changes from “http://” to “https://” and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to limit the processing exists in the following cases:

    • If you dispute the correctness of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.

If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to request that we limit the processing of your personal data instead of deleting it.

  • If you have lodged an objection under Art. 21 Para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties concerned, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, apart from the storage of such data, they may be processed only with your consent or for the purpose of exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Contradiction against advertising e-mails

The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertisement and information materials is hereby contradicted. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, e.g. via spam e-mails.

4. Data Collection on this Website

Cookies

Our internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage on your end device. They are either temporarily stored on your device for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until your web browser automatically resolves them.

Partially, cookies from third party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Cookies have different functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or to display advertisements.

Cookies which are required to carry out the electronic communication process or to provide certain functions you request (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing will be carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

In so far as cookies from third parties or for analysis purposes are used, we will inform you separately within the framework of this data protection declaration and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically sends to us. These are:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • hostname of the accessing computer
  • time of the server request
  • IP address

A consolidation of these data with other data sources is not carried out.

The collection of these data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website – for this purpose the server log files must be recorded.

Contact Form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6 para. 1 letter b DSGVO, if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the inquiry was made.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data is stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6 para. 1 letter b DSGVO, if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the requests addressed to us.

The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.

For important changes, e.g. in the scope of the offer or for technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data collected during registration is stored by us for as long as you are registered on this website and is then deleted. Legal retention periods remain unaffected.

5. Social Media

Facebook Plugins (Like & Share-Button)

This website integrates plugins of the social network Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the “Like-Button” (“Like”) on this website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like-Button” while you are logged in to your Facebook account, you can link the contents of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information on this in the Facebook privacy policy at https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to be able to assign your visit to this website to your Facebook user account, please log out of your Facebook user account.

The use of the Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media.

Twitter plugin

On this website functions of the service Twitter are integrated. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Twitter. You can find further information on this in the Twitter privacy policy at https://twitter.com/de/privacy.

The Twitter plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. https://twitter.com/account/settings.

Instagram Plugin

On this website functions of the Instagram service are integrated. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA integrated.

If you are logged in to your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your account. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Instagram.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested (e.g. consent to the storage of cookies), the data will be processed exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For more information, please see the Instagram privacy policy: https://instagram.com/about/legal/privacy/.

Tumblr Plugin

This website uses buttons of the Tumblr service. Provider is Tumblr, Inc. 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, the browser establishes a direct connection to the Tumblr servers. We have no influence on the amount of data that Tumblr collects and transmits with the help of this plugin. According to the current status, the IP address of the user and the URL of the respective website are transmitted.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested (e.g. consent to the storage of cookies), the data will be processed exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For more information, please refer to Tumblr’s privacy policy: https://www.tumblr.com/privacy/de.

LinkedIn Plugin

This website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

The LinkedIn plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media.

For more information, please see the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy.

XING Plugin

This website uses features of the XING network. The provider is XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested (e.g. consent to the storage of cookies), the data will be processed exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time..

For further information on data protection and the XING Share button, please refer to the XING Privacy Policy: https://www.xing.com/app/share?op=data_protection.

Pinterest Plugin

On this website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you visit a page that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin transfers protocol data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites you visit that also contain Pinterest functions, the type and settings of your browser, the date and time of your request, your use of Pinterest and cookies.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested (e.g. consent to the storage of cookies), the data will be processed exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For further information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest’s privacy policy: https://policy.pinterest.com/de/privacy-policy.

6. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 letter a DSGVO; the consent can be revoked at any time.

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. >Browser Plugin>/strong>>

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being passed on to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

resistance to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent the collection of your data during future visits to this website: Deactivate Google Analytics.

More information on the handling of user data at Google Analytics can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

demographic characteristics at Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the section “Opting out of data collection”.

Storage Time

User and event-level data stored at Google that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details: https://support.google.com/analytics/answer/7667196?hl=de

WordPress Stats

This website uses the WordPress tool Stats to statistically evaluate visitor access. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies, which are stored on your computer and allow an analysis of the use of the website. The information generated by the cookies about the use of this website is stored on servers in the USA. Your IP address will be anonymized after processing and before saving.

“WordPress-Stats” cookies remain on your device until you delete them.

The storage of “WordPress Stats” cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 letter a DSGVO; the consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you will have to set the opt-out cookie again.

Google AdSense (not personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. In contrast to the personalized mode, the ads are therefore not based on your previous user behavior and no user profile is created by you. Instead, so-called “contextual information” is used to select the ads. The selected ads are then based on, for example, your location, the content of the website you are on, or your current search terms. Learn more about the differences between personalized and non-personalized targeting with Google AdSense: https://support.google.com/adsense/answer/9007336.

Please note that even when using Google Adsense in non-personalized mode, cookies may be stored. According to Google, these are used to combat fraud and abuse. The cookies remain on your device until you delete them.

The use of Google Adsense in non-personalised mode is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the analysis of user behaviour in order to optimise both our website and our advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

Google has a certification according to the “EU-US-Privacy-Shield”. The Privacy-Shield is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the Privacy-Shield is committed to comply with these data protection standards.

You can adjust your advertising settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

For further information on Google’s advertising technologies, please click here:
https://policies.google.com/technologies/ads
https://www.google.de/intl/de/policies/privacy/.

Google Analytics Remarketing

This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g., mobile phone) based on your previous usage and surfing behavior can be displayed on another of your devices (e.g., tablet or PC).

If you have given permission, Google will link your web and app browsing history to your Google Account for this purpose. This allows the same personalized advertising messages to be delivered on any device you sign in with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising; follow this link to do so: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google Account is based solely on your consent, which you can give or withdraw to Google (Art. 6 para. 1 lit. a DSGVO). For data collection operations that are not merged into your Google Account (e.g. because you do not have a Google Account or because you have objected to the merging), the collection of data is based on article 6, paragraph 1, letter f) DPA. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

For further information and the privacy policy, please refer to the Google privacy policy at https://policies.google.com/technologies/ads?hl=de.

Google Ads and Google Conversion Tracking

This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

In the context of Google Ads we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked on the websites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you don’t want to participate in tracking, you can opt-out of this use by slightly disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

More information about Google Ads and Google conversion tracking can be found in the Google privacy policy: https://policies.google.com/privacy?hl=de.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Google DoubleClick

This website uses features of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (hereinafter “DoubleClick”).

DoubleClick is used to show you interest-based ads across the Google advertising network. With DoubleClick, the ads can be customized to match the interests of each viewer, such as displaying our ads in Google search results or in banners associated with DoubleClick.

The use of Google DoubleClick is in the interest of targeted advertising. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can set your browser so that it no longer stores cookies. However, this may result in a restriction of the accessible website functions. Please also note that DoubleClick may also use other technologies to create user profiles. Disabling cookies therefore offers no guarantee that user profiles will no longer be created.

For further information on how to appeal against the ads displayed by Google, please refer to the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Facebook pixels

This website uses the visitor action pixel from Facebook to measure conversion. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

To track the behaviour of site visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook Ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimised.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the display of ads on pages within Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You will find further information on the protection of your privacy in the Facebook data protection information: https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing function “Custom Audiences” in the settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. Newsletter

Newsletter Dates

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored for other purposes remains unaffected by this.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. Newsletter2Go

This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

Newsletter2Go is a service that can be used to organize and analyze the sending of newsletters, among other things. The data you enter to subscribe to the newsletter is stored on the servers of Newsletter2Go in Germany.

If you do not want to receive any analysis from Newsletter2Go, you must unsubscribe from the newsletter. For this purpose we provide a link in every newsletter message. Furthermore you can also unsubscribe directly on the website.

With the help of Newsletter2Go we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on, if any. In this way we can determine, among other things, which links have been clicked on particularly often.

In addition, we can see whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.

Newsletter2Go also allows us to subdivide (“cluster”) the newsletter recipients by different categories. Thereby the newsletter recipients can be divided e.g. by age, gender or place of residence. In this way the newsletter can be better adapted to the respective target groups.

For detailed information about the features of Newsletter2Go please follow this link: https://www.newsletter2go.de/features/newsletter-software/.

The data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

storage time

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored for other purposes remains unaffected by this.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. For more information please refer to the data protection regulations of Newsletter2Go: https://www.newsletter2go.de/features/datenschutz-2/.

We have signed a contract with Newsletter2Go in which we commit Newsletter2Go to protect the data of our customers and not to pass it on to third parties. This contract can be viewed under the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf.

8. plugins and tools

YouTube with enhanced data protection

This website integrates videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in advanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this site before they watch the video. However, the enhanced privacy mode does not necessarily exclude the sharing of information with YouTube partners. For example, YouTube connects to the Google DoubleClick network whether or not you’re watching a video.

When you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video. These cookies allow YouTube to obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud. The cookies will remain on your device until you delete them.

If necessary, further data processing operations may be triggered after the start of a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent was requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about YouTube’s privacy policy, please see their privacy policy at https://policies.google.com/privacy?hl=de.

Google Web Fonts

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

For more information about Google Web Fonts, please see https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Adobe Fonts

This website uses Web Fonts from Adobe for the uniform display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you access this website, your browser loads the required fonts directly from Adobe in order to display them correctly on your device. Your browser connects to the Adobe servers in the USA. As a result, Adobe is informed that this website was accessed via your IP address. According to Adobe, no cookies are stored when the fonts are made available.

Adobe has a certification according to the EU-US Privacy Shield. The Privacy-Shield is an agreement between the United States of America and the European Union to ensure compliance with European data protection standards. You can find further information under: https://www.adobe.com/de/privacy/eudatatransfers.html.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If the relevant consent has been requested (e.g. consent to the storage of cookies), the data will be processed exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For more information about Adobe Fonts, please visit https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

The Adobe privacy policy can be found at https://www.adobe.com/de/privacy/policy.html

Google Maps (with consent)

This website uses the map service Google Maps via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To ensure privacy on this site, Google Maps is disabled when you first enter this site. A direct connection to Google’s servers is only established when you activate Google Maps yourself (consent pursuant to Art. 6 para. 1 lit. a DSGVO). This prevents your data from being transmitted to Google the very first time you enter the site.

After activation, Google Maps will save your IP address. This is then usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer after the activation of Google Maps.

More information on the handling of user data can be found in the Google privacy policy: https://www.google.de/intl/de/policies/privacy/.

OpenStreetMap

We use the map service of OpenStreetMap (OSM) Provider is the Open-Street-Map Foundation (OSMF), 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom.

When you visit a website that includes OpenStreetMap, your IP address and other information about your behavior on that website is reported to OSMF. OpenStreetMap may store cookies in your browser for this purpose. These are text files that are stored on your computer and enable an analysis of your use of the website. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Remote your location can be recorded if you have allowed this in your device settings – e.g. on your mobile phone. The provider of this site has no influence on this data transfer. For details, please refer to the OpenStreetMap privacy policy at the following link: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and easy findability of the locations we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Google reCAPTCHA

We use “Google reCAPTCHA” (in the following “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether the data input on this website (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM. If the relevant consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

9. eCommerce and payment providers

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of this website (usage data) only to the extent necessary to enable or charge the user for the use of the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.